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For small and medium-sized sports event companies to survive, these 5 suggestions may be helpful

For small and medium-sized sports event companies to survive, these 5 suggestions may be helpful
During the epidemic, the marathon is temporarily rare.Sauna, night net Wujiang photo marathon sports industry scale reached 120 billion, the national marathon races (more than 800 people) reached 1900, the China Athletic Association certified competition reached 350, and the number of various road races exceeded 10 million people . ifIt is not a sudden new outbreak of pneumonia. The goals set for 2020 in the “Marathon Sports Industry Development Plan” should be achieved naturally this year.From the raging fire to the basic suspension, the mass sports events industry represented by the marathon has been unfavourable in the beginning of the year, and the consumption driven by the sports events has almost stagnated, and the operation and survival of small and medium-sized enterprises are under great pressure.In the past few years, mass sports events represented by marathons have almost supported half of the sky for public sports service supply and national fitness. According to the “2018 China Marathon Annual Main Report”, as of the end of 2018, marathons and related sports were placed in China.Scale competitions (road races with more than 800 people and cross-country races with more than 300 people) totaled 1581 games, with a total of 5.83 million participants.There are 285 prefecture-level cities in 31 provinces, autonomous regions and municipalities across the country that hold different forms of marathons, accounting for 85% of the total number of prefecture-level cities.The total annual consumption of the 2018 China Marathon reached 17.8 billion US dollars, the total consumption driven by the expected events reached 28.8 billion US dollars, and the annual total industrial expenditure reached 74.6 billion US dollars.The marathon has played an important role in promoting, improving and promoting national fitness, urban tourism consumption, economic growth, city popularity and reputation in various provinces, districts, cities and counties.Behind the numbers and achievements are the hard work and dedication of industry associations, local governments, volunteers, and 784 small and medium-sized micro-event companies and teams across the country. Competitions, publicity, player services, security, medical care, transportation, engineering construction, logistics support . The work involved in sports events is criss-crossed, if not every event director takes a team, with a heartfelt love and dedication all night longAfter work, there will be no commendation by the players after the game and the rolling trend of the development of the national fitness business.According to the statistics of the Securities Times, since the end of January this year, there have been about 120 major sports events that have been cancelled or postponed, of which about 20 were directly cancelled and about 100 were postponed.Indeed, the epidemic is a heavy blow to the small and medium-sized incident company, and the impact covers many aspects such as incident operation, commercial development, and business development.Cancellation means that the business income is completely cleared, and the pre-preparation for the previous half year has also been floated; the postponement will face up to the events that may occur in the second half of the year, marketing difficulties, investment difficulties, and resource deployment are seriously insufficient.As a talent-intensive industry, the company can’t let the team break up, and it needs to continue to bear a large amount of company operating costs. The pressure is huge, one can imagine.At the national sports system on February 28th, the national epidemic prevention and control and the 2020 sports key work video conference, Gou Zhongwen, director of the State Sports General Administration, asked: “In the sports industry, we must quickly implement strengthened epidemic prevention and control and orderly resume production.的要求,持续深化体育资源释放,帮助和推动体育企业落实‘分区分级精准复工复产’要求,落实好各项补贴和扶持政策,帮助中小微企业纾困解难,逐步恢复和激发体育市场活力.”The signal from the national authorities is precisely the confidence that this industry needs.”I have chatted with competitor competition companies many times and sorted out some reference suggestions that can have substantial support for small, medium and micro competition companies: Marathon runners warm up before the game.Sauna, Ye Jiang, Wujiang photo one, borrowing food to spend the winter, in fact, small and medium-sized micro-event companies are not trying to find bank loans to survive the difficulties, but because of their own risk control and operating indicators, most domestic financial institutions are often non-large enterprises do not lend, not fixedAssets are not loaned.SMEs and micro-event companies are often asset-light companies, and seeking financing often “eats behind closed doors.”It is recommended that the China Athletics Association and other industry competent departments take the lead and connect with financial institutions. Through the association ‘s operating performance, qualification certificates, and participant service conditions, a large database of industry enterprises is formed to provide financial institutions with credit evaluation, black and white list level referenceInformation, so as to realize the smooth progress of the incident company’s small credit loan.Mass sports events in China have begun to transition from a quantitative change stage to a quality optimization stage. Most industry companies often cherish word-of-mouth and brands. It is not cost-effective to sacrifice their trust in the market and industry associations for a small loan. 2. Moderate settlement Due to the public nature of participant-type events such as marathons, most of their expenditure sources are government procurements. Most of the nearly 100 events currently announced to be postponed or cancelled are similar.As mentioned earlier, the progress of a game often starts in the first half of the game. Considering the sunk costs and losses of delays or cancellations, it is recommended that the purchaser appropriately consider the actual expenses of the small and medium-sized incidents and settle the corresponding part of the service fees.。3. Purchase in advance. Peng Weiyong, deputy director of the Economic Department of the State Sports General Administration, responded to media questions at the press conference of the State Council ‘s joint defense and joint control mechanism on February 26. He said that “encourage innovation support policies in various places, including increasing government procurement and using the sports industryGuide funds, arrange special assistance funds, etc. “.It is recommended that after the epidemic situation is steadily controlled, these governments should start the relevant procedures for the procurement of event services in the second half of the year or next year.With orders and tasks, the hearts of small and medium-sized enterprises will not be dispersed, the spirit of the event company will be retained, and the special events, boutique events, and brand events can be retained.4. Free training Since 2016, industry management organizations such as China Athletic Association and China Triathlon Association have successively started training on competition organization and management, event media promotion, and refereeing. These regular trainings have reduced the development of the entire industry.Nurturing talent base.Because of the strong learning needs of small, medium and micro-event companies, these training courses often implement quota allocation and registration review systems, and target registration fees ranging from 2900 yuan to 3600 yuan per person for association members of different levels.During the business window caused by the epidemic, the employees of the incident company are mostly at home. It is better to use this time to conduct free online training led by the association to pave the way for the improvement of the organization and management of the event after the epidemic.Fifth, optimize insurance large-scale concerts, conferences and exhibitions or other commercial activities often choose to purchase delayed or canceled insurance. Once cancellation or rescheduling occurs, the organizer can apply to the insurance company to pay for the corresponding losses.This type of insurance is very mature in the cultural and entertainment industry, but in the field of mass participation sports events that are also extremely susceptible to various external factors, the organizers rarely buy it.Of course, there are reasons for the lack of insurance awareness of the incident company, more because of the lack of industry data accumulation and understanding, and the insurance company cannot calculate the practical insurance products.It is recommended that industry management agencies and event platforms work together to establish an actuarial model and actively interface with insurance companies to provide convenient and practical insurance solutions for small, medium, and micro-event companies.There must be a turnaround in the crisis. In the process of communicating with the event companies, I found that the entire industry is actively responding to the emerging epidemic. The companies are only spreading scientific sports and health knowledge through online training, live broadcast, etc., while doing business planning andPlanning is still exploring the transformation and diversified development of the potential of epidemic diseases.The small, medium, and micro-event companies have grown up in the wave of national sports, and have undertaken the mission of “Healthy China” national strategy. This epidemic has made the industry more deeply aware of the importance of sports and strengthened their responsibilities and love.The 2020 annual meeting is an important juncture, and I hope that small and medium-sized sports event companies can live together.□ Chang Chun (CEO of WhereWhere Technology) Wang Chunqiu proofreading Li Ming